Marketing medical products and services requires a specialized approach, one that blends scientific accuracy with creativity and clarity. Unlike traditional consumer marketing, healthcare marketing involves complex subject matter that must be communicated responsibly, ethically, and in a manner that resonates with both healthcare professionals (HCP

India’s healthcare industry has been witnessing rapid growth over the last decade. Valued at $380 billion in 2022, the sector has become one of the largest industries in terms of revenue and employment. With the increasing demand for quality medical services, technological advancements, and rising patient awareness, healthcare providers face both

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